This course provides a solid understanding of how to utilize the Market Intelligence approach and tools to develop an action plan for bridging market monitoring and competitor analysis to business strategy. You will also learn skills and techniques for gathering and analyzing relevant data to achieve exceptional insights, and a new level of strategic thinking

By the end of this course, delegates will be able to:

Upon completion of this training, participants will be able to use market intelligence and strategy skills to effectively create value for their businesses. They will understand and be able to reproduce the market intelligence approach into their business environment, thus reaching new professional standards.

• Understand how to gather, analyze and report information, as well as identify relevant information and sources of information;
• Be capable of developing and implementing a market intelligence plan;
• Be capable of applying market intelligence tools and techniques into business strategy;
• Have the skills to report market intelligence information in a fashion that facilitates generating a cohesive view of the company’s market situation and enhances decision making;
• Know the fundamentals of creating Market Intelligence and Strategic Planning teams.

This course is designed for:

• Managers and decision-makers involved or working directly or indirectly with Market Intelligence or Strategic Planning;
• Professionals in the Marketing area involved with market research;
• Product Managers, Planning Managers and Business Development Managers;
• Professionals involved with business monitoring.

Module 1: Understanding Market Intelligence

Module 2: Market Intelligence Components

Module 3: Integrating Market Intelligence into Strategy and the Decision Making Process

CDGA attendance certificate will be issued to all attendees completing minimum of 75% of the total course duration.