CDGA

Sales & Marketing Management Best Practices

Today’s rapidly advancing technologies are transforming the business landscape in a way that requires a shift in thinking with respect to the traditional sales and marketing paradigm. It's your corporate marketing initiatives that ultimately differentiate your brand in the marketplace. The emphasis of this hands-on course is designed for delegates to learn time-proven sales and marketing concepts, and principles to promote business development and enhance sales effectiveness. By combining a blend of case study theory and real-world practical business issues, this training program brings marketing challenges and best practices into the classroom.

The Training Course Will Highlight ?

This interactive training course will give the candidates the communication skills, persuasion strategies and face-to-face, win-win, negotiation techniques they require to close more sales in less time. There is absolutely no substitute for a well-trained and motivated sales team. The fact is that sales skill training is critically important and can literally mean the difference between success and failure in today's competitive business environment. The core learning objectives in this course will be especially beneficial for delegates who are responsible for planning sales and marketing initiatives to increase revenue growth.

Align sales and marketing initiatives within the organization
Develop sales and marketing strategies, and programs to build and sustain a competitive market advantage
Improve sales recruiting, interviewing, and hiring process
Integrate social media marketing into traditional marketing plan
Use the Marketing Mix to increase business opportunities
Identify the critical success factors for recruitment and selection of top-producing sales people.

Training Objective

By the end of this course, delegates will be able to:

Describe techniques for optimal recruiting and interviewing of top-producing salespeople
Design, implement and manage an effective marketing plan
Overcome common sales objections and close the sale
Adjust marketing approach and sales presentation style to customer’s buying style
Use questioning skills to understand expectations and gain customer commitment
Conduct SWOT and PESTLE Marketing Analysis
Use body language to build trust and rapport face-to-face or over the phone
Coach and mentor sales team members to achieve improved sales effectiveness

Target Audience

Customer Service Professionals, Managers, Public Relations Officers, Practitioners & Personnel, Quality Management Personnel, Customer Analysts, HR Professionals who have communications roles, Customer Service Representatives & Professionals, Team Leaders & Supervisors, Administrators, HR & Training Professionals, Accounts Personnel, Sales & Marketing Professionals, Marketing Managers or Directors, Sales Managers or Directors, Sales Trainers, Salespeople, Communication Specialists, Brand Managers, Frontline & Reception Staff, Customer Service Representatives (CSR), Personnel responsible for building and sustaining their company’s reputation for customer service excellence, anyone who provides services, products or information to internal, or external customers

Training Methods

Daily Agenda