By the end of this course, delegates will be able to:

• To plan, implement strategic marketing
• To promote, protect and manage the organization’s brand, products and services
• To apply the appropriate approach and techniques of strategic marketing 
• To fully utilize the rapidly changing media environment
• To obtain the highest return on investment (ROI)

• Directors and managers
• Brand makers
• Executives
• Advisors to directors and top managers
• Those who would like to develop and enhance their strategic marketing skills

This interactive Training will be highly interactive, with opportunities to advance your opinions and ideas and will include;

• Lectures
• Workshop & Work Presentation
• Case Studies and Practical Exercise
• Videos and General Discussions

DAY 1:

• What is Strategic Marketing (SM)?
• Objectives and key elements of SM
• Benefits of Strategic Marketing
• Importance, benefits and challenges of SM to your organization
• Marketing positioning, market analysis and competitor evaluation

DAY 2:

• Conducting consumer and market research
• Advantages and disadvantages of some research methodologies
• Identify, analyses, segment markets according to common factors
• Create powerful, targeted and appropriate messages
• Maximize the mix of communication methods
• Behavioral economics theories in marketing

DAY 3:

 The Human Factor 

• Conscious Awareness Flowchart
• Behavioral Styles and Profiles

The Corporation

• Corporate World as a Microcosm
• Elements of Corporate Strategic Management

The Sector

• Sectorial Approach to Strategy
• Competition and Competitive Strategies

The Country

• Social Responsibility and Ethics
• National Interests and Priorities

The Region

• International Relations and Developments
• Foreign Expansion

The World

• Global Strategies through Alliances and Polarizations
• Conflict and Crisis Management with Constructive Negotiations

DAY 4:

• 5P's (People, Product, Price, Place, Promotion) of Domestic Marketing
• Domestic Environment and SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis
• Local vs. Foreign Competition
• Branding vs. Non-branding 
• Strategic Domestic Marketing Mix and Management
• Crisis Management in Strategic Domestic Marketing

DAY 5:

• 7P's (5P's + Politics + Procedures) of Foreign Marketing
• Foreign Environment and SWOT Analysis
• Local vs. Foreign Competition 
• Branding vs. Non-branding 
• Strategic Foreign Marketing Mix and Management 
• Crisis Management in Strategic Foreign Marketing

CDGA attendance certificate will be issued to all attendees completing minimum of 80% of the total course duration.