In this course, you will:

• Learn about Customer Service and Quality Management Tools
• Learn how to improve Customer Satisfaction
• Improve your people skills
• Learn how

By the end of this course, delegates will be able to:

• Describe how to use Quality Management tools and methods
• Build strong customer relationships
• Help influence and set customer expectations
• Measure their own degree of customer focus and be able to apply a variety of methods to get closer to the customer
• Implement improved people skills to enhance customer service
• Improve service to internal customers as well as external customers
• Use skills to build effective relationships

Customer Service Professionals, Managers, Public Relations Officers, Practitioners & Personnel, Quality Management Personnel, Customer Analysts, HR Professionals who have communications roles, Customer Service Representatives & Professionals, Team Leaders & Supervisors, Administrators, HR & Training Professionals, Accounts Personnel, Sales & Marketing Professionals, Marketing Managers or Directors, Sales Managers or Directors, Sales Trainers, Salespeople, Communication Specialists, Brand Managers, Frontline & Reception Staff, Customer Service Representatives (CSR), Personnel responsible for building and sustaining their company’s reputation for customer service excellence, anyone who provides services, products or information to internal, or external customers

Introducing Quality Management & Customer Services

• Introduction to quality management
• The history of quality in business
• Basic quality concepts
• What is it that customers want
• How can we calculate the total cost of quality
• Customer satisfaction is a perception and can be managed
• Setting customer expectations
• Changing internal perceptions
• Getting closer to customers
• Understanding customer needs and expectations
• Commitment starts at the top of the organization

Service Quality: Tools & Techniques

• Five steps to effective quality management
• Beginning with measurement
• Then we need methods of control
• Continuous improvement
• Service quality tools and techniques
• Questionnaires
• Pareto analysis
• Nominal group technique
• Cause and effect analysis
• Solution effect analysis
• Selection grid

Managing Customer Expectations

• Exceeding customer expectations every time
• Determining how to exceed expectations
• Little things that matter – increased satisfaction at minimal cost
• Asking for feedback on performance
• Ongoing evaluation of effectiveness to ensure satisfaction
• Maximize the value you deliver
• Understanding different customer styles

People Skills to Deliver Excellent Customer Service

• Back to basics – communicating with our customers
• Identify Listening Styles for you and your customer
• Building Rapport
• Influencing skills
• Persuasion techniques
• Dealing with difficult customers
• Understanding customer behaviors
• Understanding where anger comes from
• Developing emotional intelligence

Making It Happen

• A look at quality management systems
• ISO
• Balanced Scorecard
• Six Sigma
• Producing a plan of action
• Improving customer satisfaction in 5 quick steps

CDGA attendance certificate will be issued to all attendees completing minimum of 75% of the total course duration.