CDGA

All those involved in decisions and actions impacting the health of the brand. It is of direct interest to marketing, product and brand managers and supervisors. The concepts introduced are also of key importance to those managers who chart the overall strategic and operational policies of the company.

The Training Course Will Highlight ?

Training Objective

By the end of this course, delegates will be able to:

Ensure their organization, product or service succeed through careful attention to brand imperatives.
Craft a powerful brand positioning statement that reflects the brand promise and the expectations of their most valued customers.
Build a fully aligned, brand-focused operation.
Measure brand equity, track it and maximize it.
Avoid the dangers and pitfalls of ignoring the laws of branding.

Target Audience

Training Methods

Daily Agenda

Definitions and Concepts

Everything can be Branded
Branding: From Business to Consumer to Business to Business
General Brand Concepts
The Power of Brands
Branding as the New Marketing

The Brand and the Customer

A Matter of Perception
Identifying Brand Associations
Types of Associations
Using Brand Associations to Create Value
Understanding Brand Personality
Crafting the Positioning Statement
The Brand Promise
The 7 Ps of Branding

Brand Equity and Brand Value

Definitions of Brand Equity
Brand Equity Models
Measuring Brand Value
An Element of Subjectivity

Building Brand Portfolios

Branding Philosophies:

The Branded House
Sub-brands
Endorsed Brands
The House of Brands

Brand Growth Strategies

· Flanker/Fighting Brands

· Line Extensions

· Brand Extensions

· Successful Brand Extensions

An Overriding Principle

Simplicity and the Laws of Branding

The Challenges of Branding

Cash: The Branding Doom Loop
Consistency: Living-up to the Brand Promise
Clutter: Breaking through the Bombardment

Designing Brand Identity

Brand Touch-Points
Branding Ideals
Branding Elements
Name, Logo and More

Accreditation

CDGA attendance certificate will be issued to all attendees completing minimum of 75% of the total course duration.

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Course Rounds : (5 -Days)

Code	Date	Venue	Fees	Register
CC120-03	15-09-2024	Jeddah	USD 5450
CC120-04	17-11-2024	Dubai	USD 5450

Prices doesn't include VAT

UpComing Date

Details

Start date 15-09-2024
End date 19-09-2024

Venue

Country Saudi Arabia
Venue Jeddah

Quality Policy

 Providing services with a high quality that are satisfying the requirements
 Appling the specifications and legalizations to ensure the quality of service.
 Best utilization of resources for continually improving the business activities.

Technical Team

CDGA keen to selects highly technical instructors based on professional field experience

Strengths and capabilities

Since CDGA was established, it considered a training partner for world class oil & gas institution

Effective Brand Management

Technical Training

Courses Details

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Course Rounds : (5 -Days)

Prices doesn't include VAT

UpComing Date

Details

Venue

Technical Training

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Ireland, Ireland

+353 214 552955

Info@cdga-training.com