CDGA

All those involved in decisions and actions impacting the health of the brand. It is of direct interest to marketing, product and brand managers and supervisors. The concepts introduced are also of key importance to those managers who chart the overall strategic and operational policies of the company.

The Training Course Will Highlight ?

Training Objective

By the end of this course, delegates will be able to:

Ensure their organization, product or service succeed through careful attention to brand imperatives.
Craft a powerful brand positioning statement that reflects the brand promise and the expectations of their most valued customers.
Build a fully aligned, brand-focused operation.
Measure brand equity, track it and maximize it.
Avoid the dangers and pitfalls of ignoring the laws of branding.

Target Audience

Training Methods

Daily Agenda

Definitions and Concepts

Everything can be Branded
Branding: From Business to Consumer to Business to Business
General Brand Concepts
The Power of Brands
Branding as the New Marketing

The Brand and the Customer

A Matter of Perception
Identifying Brand Associations
Types of Associations
Using Brand Associations to Create Value
Understanding Brand Personality
Crafting the Positioning Statement
The Brand Promise
The 7 Ps of Branding

Brand Equity and Brand Value

Definitions of Brand Equity
Brand Equity Models
Measuring Brand Value
An Element of Subjectivity

Building Brand Portfolios

Branding Philosophies:

The Branded House
Sub-brands
Endorsed Brands
The House of Brands

Brand Growth Strategies

· Flanker/Fighting Brands

· Line Extensions

· Brand Extensions

· Successful Brand Extensions

An Overriding Principle

Simplicity and the Laws of Branding

The Challenges of Branding

Cash: The Branding Doom Loop
Consistency: Living-up to the Brand Promise
Clutter: Breaking through the Bombardment

Designing Brand Identity

Brand Touch-Points
Branding Ideals
Branding Elements
Name, Logo and More

Accreditation

CDGA attendance certificate will be issued to all attendees completing minimum of 75% of the total course duration.

Quick Enquiry

Request Info

Salutation*

Full Name*

Designation*

Company*

Country*

City*

Address*

Email*

Fax*

Enquiry*

Download Brochure Request In house Proposal

Course Rounds : (5 -Days)

Code	Date	Venue	Fees	Register
CC120-04	17-11-2024	Dubai	USD 5450

Prices doesn't include VAT

UpComing Date

Details

Start date 17-11-2024
End date 21-11-2024

Venue

Country UAE
Venue Dubai

Effective Customer Care as a Winning Strategy

This 5 day program is aimed at those professionals wishing to harness the desire to exceed the customer experience. If you want to delight your customer / client base then this program is for you. It ...

Developing Internal Customer Services

Life in organizations is changing rapidly. Departments and their people can no longer work in isolation from others. You and your staff need to spend a large proportion of your time working with other ...

Effective Brand Management

Technical Training

Courses Details

Request Info

Course Rounds : (5 -Days)

Prices doesn't include VAT

UpComing Date

Details

Venue

Technical Training

Related Courses

Effective Customer Care as a Winning Strategy

Developing Internal Customer Services

Technical Training

Get Your Best Offer

Quality Policy

Technical Team

Strengths and capabilities

Search For Available Course

Get in Touch

We Would Love To Hear From You!

Ireland, Ireland

+353 214 552955

Info@cdga-training.com