• 5-day intensive program on strategic innovation principles
  • Practical frameworks from MIT research and case studies
  • Hands-on exercises for opportunity identification and strategy design
  • Focus on translating ideas into actionable initiatives
  • Tools for fostering an innovative culture and measuring impact
  • Real-world organizational case studies

By the end of this course, participants will be able to:

• Understand the principles of strategic innovation
• Align innovation with organizational strategy and market opportunities
• Apply structured innovation frameworks (MIT approach)
• Identify and evaluate business opportunities for innovation
• Design and implement innovation initiatives effectively
• Foster a culture of innovation within teams and organizations
• Measure and track innovation performance and impact

This course is suitable for:
• Senior Managers and Executives
• Innovation and Strategy Professionals
• Product and Business Development Managers
• R&D and Technology Leaders
• Entrepreneurs and Business Leaders seeking structured innovation methods
• Change Management and Organizational Development Professionals

Day 1: Introduction to Strategic Innovation
• Defining strategic innovation vs. incremental innovation
• The innovation landscape: trends and challenges
• Frameworks for thinking strategically about innovation
• Linking innovation to organizational strategy
• Case studies of strategic innovation success

Day 2: Opportunity Identification & Market Insights
• Methods for identifying innovation opportunities
• Market and trend analysis
• Customer-centric innovation and design thinking
• Tools for assessing market needs and gaps
• Practical exercises in opportunity mapping

Day 3: Innovation Frameworks & Strategy Design
• MIT’s structured approach to innovation
• Portfolio management of innovation initiatives
• Risk assessment and prioritization
• Aligning resources and capabilities with innovation strategy
• Strategy development workshops

Day 4: Implementation & Change Management
• Translating ideas into actionable initiatives
• Agile and lean approaches for innovation projects
• Overcoming organizational barriers to innovation
• Fostering cross-functional collaboration
• Pilot testing and prototyping initiatives

Day 5: Measuring Innovation & Sustaining Growth
• Key performance indicators (KPIs) for innovation
• Innovation culture and leadership
• Scaling successful innovations
• Lessons learned and continuous improvement
• Group presentations and innovation action plans
• Course review and key takeaways

CDGA attendance certificate will be issued to all attendees completing minimum of 80% of the total course duration.