By the end of this course, participants will be able to:

• Understand the fundamentals of strategic planning and its importance.
• Develop a simplified and actionable strategic planning process.
• Identify key organizational strengths, weaknesses, opportunities, and threats (SWOT).
• Set clear objectives and align them with company goals.
• Implement and monitor strategic plans for continuous improvement.

This course is ideal for:

• Business owners and entrepreneurs
• Senior executives and managers
• Department heads and team leaders
• Strategy and business development professionals
• Anyone responsible for organizational growth and direction

Day 1: Introduction to Strategic Planning

• What is strategic planning?
• Why is strategic planning important?
• Common challenges in strategic planning
• The strategic planning framework
• Defining vision, mission, and values

Day 2: Assessing the Current State

• Conducting internal and external analysis
• SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis
• Competitive analysis and market trends
• Identifying key success factors
• Workshop: SWOT analysis for your organization

Day 3: Setting Goals & Strategic Priorities

• Establishing clear and measurable objectives
• SMART goal setting (Specific, Measurable, Achievable, Relevant, Time-bound)
• Identifying strategic priorities and key initiatives
• Aligning strategy with business operations
• Case studies on successful strategic planning

Day 4: Developing the Strategic Action Plan

• Converting strategy into actionable steps
• Resource allocation and budgeting
• Identifying key performance indicators (KPIs)
• Risk management and contingency planning
• Workshop: Creating an action plan for your organization

Day 5: Implementation, Monitoring & Review

• Best practices for executing the strategic plan
• Monitoring progress and measuring success
• Adapting strategies in a changing environment
• Leadership roles in strategy execution
• Final review, Q&A, and next steps

CDGA attendance certificate will be issued to all attendees completing minimum of 80% of the total course duration