Objectives:

By the end of this training program, participants should be able to:

• Understand the fundamentals of real estate marketing.
• Develop effective real estate marketing strategies.
• Utilize digital marketing tools and techniques specific to real estate.
• Master the art of property presentation and staging.
• Analyze market trends and consumer behavior to make informed marketing decisions.

Target Audience:

This training program is suitable for:

• Real estate agents and brokers
• Property developers
• Marketing professionals looking to specialize in real estate
• Anyone interested in entering the real estate industry
• Real estate investors

Outlines:

Day 1: Fundamentals of Real Estate Marketing

Introduction to Real Estate Marketing

• Welcome and program overview
• Importance of marketing in real estate
• Key concepts and terminology

Market Research and Analysis

• Conducting market research
• Analyzing market trends and demographics
• Identifying target audiences and buyer personas

Day 2: Marketing Strategies and Tools

Marketing Strategies for Real Estate

• Creating a unique selling proposition (USP)
• Developing a marketing plan
• Building and managing a real estate brand

Online Marketing and Social Media

• Utilizing social media for real estate
• SEO and content marketing for real estate websites
• Email marketing and lead generation

Day 3: Property Presentation and Staging

Property Presentation Techniques

• Importance of property presentation
• Staging tips and techniques
• Professional photography and videography

Virtual Tours and Open Houses*

• Virtual tour technology and best practices
• Organizing successful open-house events
• Demonstrations and hands-on exercises

Day 4: Legal and Ethical Considerations

Real Estate Laws and Regulations

• Overview of real estate laws
• Fair housing regulations
• Legal and ethical responsibilities of real estate marketers

Managing Client Relationships

• Effective communication with clients
• Handling ethical dilemmas and conflicts of interest
• Case studies and role-playing

Day 5: Marketing Campaigns and Analytics

Real Estate Marketing Campaigns

• Creating effective marketing campaigns
• Budgeting and ROI analysis
• Tracking and measuring campaign success

Final Projects and Graduation

• Participants present their marketing campaigns
• Graduation ceremony and distribution of certificates
• Networking and future opportunities

• CDGA attendance certificate will be issued to all attendees completing minimum of 80% of the total course duration.