Key Competences:

• Leadership skills
• Strategy execution
• Business finance skills
• Supply chain management
• Marketing & sales skills
• Change management

• Understandhow a company really works with a multi-functional overview of business and key leadership competences you need in your role
• Developstrategic thinking, planning and execution skills at a divisional or functional level, using the right tools and frameworks
• Influence, enable and deliver wider organizational strategies better business decisions and improve your contribution to the business
• Be ableto analyze the business environment and translate changes into competitive strategies for sustainable growth
• Supportstrategic goals from top management and be able to translate them for your area and implement them more efficiently

You are an engineer, specialist, scientist or technical professional and you have a new management role. This programme gives you the key skills you need to become a great manager and boost your career.

Typical Participants are:
Production engineers, R&D engineers, finance managers, sales executives, marketing specialists, logistics managers, etc. or managers & department heads who need to refresh and develop their business knowledge to support their future career.

During the week, the program focuses on the following 5 key areas:

Leadership Development – key competences, building self awareness, leading others and the organization through change. This also includes self profiling, daily reflection and feedback from the facilitators and peers to develop emotional intelligence 

Strategy – building a strategy (the changing world and its impact, internal analysis, differentiation etc), and strategy execution (organizational and individual) 

Finance – the fundamentals that underpin business success including Profit & Loss, Balance Sheets, Cash Flow and Investment decision-making 

Marketing & Sales – knowing the customer (needs and segmentation) and achieving success with the customer (targeting, Customer Value Proposition, sales etc) 

Supply Chain – its importance in delivering the Customer Value Proposition

5 Program Modules:
1 – Leadership

• Competency framework and organizational success
• Leadership characteristics
• Emotional Intelligence and personal insights discovery
• Leadership & Management
• Business simulation: building business awareness

2 – Strategy & Marketing

• Strategy roadmap & competitive strategy
• Blue Ocean Thinking
• Innovation
• Customer centricity
• Marketing & sales – essential principles
• Business simulation: strategic thinking & framing

3 – Marketing, Supply Chain & Business Models

• Market segmentation, targeting and positioning
• Marketing mix and branding
• Supply chain
• Business models
• Financial statements – profit & loss statement (P&L)
• Business simulation: finance & strategy implementation

4 – Financial Statements & Analysis Investment Appraisal

• Financial statements – balance sheet
• Financial statements – cash flow
• Financial ratios
• Investment appraisal principles
• Investment appraisal – practice
• Business simulation: finance (continued) & competitive position

5 – Strategy Execution & Consolidation

• Finalization of the business simulation
• Strategy execution
• Phoenix case study
• Leading change (change management)
• Wrap up (including simulation winners)
• Action plan and closing

CDGA attendance certificate will be issued to all attendees completing minimum of 80% of the total course duration.