![Category Management & Shopper Understanding](https://cdga-training.com/uploads/courses/Category Management & Shopper Understanding.jpg)
Key skills covered at this workshop:
Analyzing data, range planning, designing a category layout, influencing the shopper, identifying opportunities, developing compelling proposals, building category relationships, developing category tactics, defining a category, decision trees.
What will I experience at this workshop?
This workshop is interactive and involves getting hands on with a range of data, tools and processes. The workshop involves team breakout sessions to enable the new skills, tools and processes to be practiced and ensure delegates can replicate back in the office.
This workshop is aimed at individuals who are new into category roles or those in other commercial roles who want to understand what category management can do for them.
Category management
Information gathering and understanding
Business planning and measurement
In-store activation
Range and merchandising
Promotions
Pricing
Availability
Visibility and communication
Multi format and multichannel
How companies are using category management and the role of category managers
Working inside a legal framework
CDGA attendance certificate will be issued to all attendees completing minimum of 75% of the total course duration.
Code | Date | Venue | Fees | Register |
---|---|---|---|---|
PRO109-04 | 13-10-2024 | Casablanca | USD 5450 | |
PRO109-06 | 10-11-2024 | Dubai | USD 5450 |
The development and implementation of carefully crafted strategies for the acquisition of all goods, parts, equipment, and services has become a critical issue in all organizations wishing to reduce o ...
Purchasing is a vital area for modern business, and increasingly is the difference between successful and failed organizations. Purchasing and Buying teams used to be seen as about processing paperwor ...
Current and future leaders in Contract and Procurement functions are expected to be experts in world-class buying and contract practices.
World-class organizations view the application of best practices in purchasing as being essential skill sets needed by all employees involved in the procurement process.
Providing services with a high quality that are satisfying the requirements
Appling the specifications and legalizations to ensure the quality of service.
Best utilization of resources for continually improving the business activities.
CDGA keen to selects highly technical instructors based on professional field experience
Since CDGA was established, it considered a training partner for world class oil & gas institution
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